Posts - SocioLocal

A Smarter way to publish social content

Build national campaigns once, then tailor them for each location.
Whether it’s a limited-time offer, a seasonal campaign, or a corporate announcement, SocioLocal lets HQ publish consistent, on-brand content across all locations while giving local teams the freedom to personalise details like post schedule, graphics & post copy.

One campaign

Dozens of pages

Locally relevant

How it works

Create or Upload Content

Start with a post idea or use approved assets from the Content Pool.
Upload images, videos, or text directly into the Posts module and schedule them to multiple networks across hundreds of locations at once.

Customise Per Location

Use Post Personalisation to automatically update each post with location-specific details, like address, phone number, or unique store offer, in seconds.
No manual edits. No risk of inconsistencies.

Schedule or Publish

Post instantly or plan ahead using smart scheduling.
Choose to publish across all pages at once, or stagger posts for different time zones, stores, or regions.

Review & Approve

The built-in approval workflow lets HQ review posts before they go live - ensuring every post meets brand and compliance standards.

Track Performance & Optimise

Monitor engagement and post performance across your estate and identify top-performing stores and content themes to refine future campaigns.

Features

Feature breakdown

Bulk Posting

Save time and ensure consistent messaging across all locations while scaling campaigns efficiently.

Schedule posts for hundreds of locations at once - ideal for national campaigns or product launches.

Post Personalisation

Deliver locally relevant content at scale without manually editing each post.

Auto-fill local store details or offers in every post using smart placeholders.

Approval Workflows

Maintain brand compliance and quality control across all locations.

Enable local teams to submit posts for HQ review and publishing.

Calendar View

Simplify planning, coordination, and tracking across multiple teams and locations.

See every scheduled post, for every location, in one shared calendar.

Multi-Platform Support

Manage all key platforms from a single interface, reducing complexity for multi-location brands.

Publish to all integrated networks directly from SocioConnect at once.

AI-Powered Content & Post Suggestions

Optimises content strategy at scale, boosting local engagement, relevance, and performance automatically across all locations.

AI analyses historical performance, external data (weather, events, local news), and platform trends to recommend posts. Automatically suggests locally relevant content from national campaigns.

Performance Insights

Make data-driven decisions at scale, improving engagement and ROI across locations.

Instantly see which posts perform best across your locations to guide future campaigns and boost poor-performing locations.

Multi-Location Brands Love SocioLocal's Post Functionality

Saves hours of manual publishing work each week

Keeps brand voice consistent while empowering local relevance

Drives engagement and sales through smarter, more targeted content

Ensures compliance and oversight with simple approvals and permissions

Teams

Designed for Every Team

My brother made me a shelf for my birthday. Makes a great platform for orange things.

Brand & Marketing Teams

Maintain full visibility and control while empowering your network. Share approved content, track local participation, and configure sign-off workflows to suit your brand’s governance.

Local Managers & Franchisees

Easily post, personalise, and engage - right from your phone. Access branded templates, AI suggestions, and a simple inbox that helps you respond faster and connect better with your local audience.

Operation Teams

Reduce the support burden with guided onboarding, in-app help, and automated checks. Drive faster adoption across your network with minimal training required.

“Tasks that took hours now take minutes. Now I can see all posts at a store level, download reports per location, and even push a single post across many stores. We give store teams the freedom to post locally, but within guardrails. The content still reflects Starbucks’ values (fun, joy, belonging, craft), but in a grounded, community-relevant way.”

Laurence Winch

23.5 Degrees

Ready to See It in Action?

Book a Demo and see how the Posts module helps multi-location brands publish smarter, faster, and more locally than ever before.

Book a Demo

Simplify, Scale, and Personalise Social Publishing